ALYAH builds management systems and keeps running every one of them after delivery. Two already run every day: FlowUp and DeskTrip. The next one could be yours.
(02) About us
ALYAH builds management systems for small and midsize businesses and keeps running every one of them after delivery. We don't resell someone else's technology: we write the code, ship it, run it and support it. The person who answers your question is the person who wrote the system.
Every screen exists so the numbers close at the end of the month, not to decorate a dashboard.
FlowUp and DeskTrip run in production every day, with real businesses inside. The liquor store and clothing store systems are already built.
If your business doesn't fit either one, we build yours on the same foundation.
(03) Operations, not promises
Counted in each system's production database on the night of November 12, 2026. No rounding up and no test accounts.
in sales (Brazilian reais) recorded in ALYAH's systems since June 2026, FlowUp and DeskTrip combined. It counts only completed appointments, products sold, paid subscriptions and seats sold that weren't canceled.
10+ businesses signed up · since June 2026
appointments processed by the system so far
appointments in the last 30 days alone
clients registered by the businesses inside FlowUp
messages sent from the businesses' own WhatsApp
0 of these businesses came from paid ads.
DeskTrip
First agency · since September 2026
seats sold on group trips
trips completed with everything managed in the system
upcoming departures open for sale
sign-ups through the trip link that became bookings
(04) The engine room, doors open
We write, ship, run and support everything on our own technology. FlowUp and DeskTrip already run real businesses; the liquor store and clothing store systems are built and looking for their first stores. Our own products run in Portuguese and are built for Brazilian businesses. They are the proof of how we build: for companies anywhere, we build custom systems on the same foundation.
Complete management for appointment-based service businesses: barbershops, salons, tattoo studios, nail studios, aesthetics, pet shops and seven more segments.
DeskTripERP and CRM for travel agencies of 1 to 10 people: excursions, inbound tours, group travel and seat sales.
Register, customer tabs, inventory and profit for neighborhood wine, liquor and tobacco shops, with the counter selling even when the internet drops.
Management for clothing stores and boutiques: size and color grids, store credit, take-home approvals and inventory calling the right customer.
For businesses that don't fit FlowUp or DeskTrip: a system for your operation, built from scratch on the foundation that already runs both. For clients in any country, delivered remotely.
(05) In-house product 01 · Appointment-based service businesses
We don't sell AI promises. We build and run our own.
FlowUp was born inside ALYAH to solve a management problem, not a scheduling one. Today it runs the operations of real businesses: scheduling, finances, inventory, client relationships and referral-driven growth, with messages going out from the business's own number.
Made for barbershops
Simulation, not a real conversation. Barbearia Prime, Studio Bella, Ink Studio, Petshop Amigo Fiel and Nail Studio Bruna don't exist. Staff, prices and addresses were made up only to show how the flow works.
Online booking, waitlist, squeeze-in appointments and recurring subscriptions. Clients book on their own and the slot is reserved instantly, without anyone having to write it down.
What came in, what the card machine took, what went out and what's left, calculated automatically, plus a forecast of how the month will close. Commission per professional and recurring fixed expenses included. The owner knows what's left over, not just what comes in.
Instant confirmation, a reminder before the appointment, pending-approval notices, payment requests, follow-ups, return reminders based on each service's cycle and a nightly schedule summary for the owner. Everything goes out from the business's own number, connected by QR code, and every message is logged.
A booking can require a PIX deposit with a payment deadline. If it isn't paid in time, the system cancels on its own and returns the slot to the schedule. Nobody has to chase anybody in the group chat.
Product control at average cost and direct sales from the dashboard. Retail sales and service sales on the same screen.
In the segments that need them, like tattoo and piercing, the health history form and the consent form come with the booking, written in each segment's own vocabulary.
A built-in referral program and manager reports: goals, the monthly forecast and where every cent spent goes. Growth becomes part of the system, not a separate campaign.
Real proof Some businesses that use FlowUp
10+ businesses have already signed up for FlowUp. Here are some of them, with their real names. No made-up quotes, no invented names.
Direct sign-up on FlowUp, no card required. FlowUp runs in Portuguese, for businesses in Brazil.
(06) In-house product 02 · Travel agencies
From the first “how much?” to the invoice.
ERP and CRM for travel agencies of 1 to 10 people, in production since September 11, 2026, on the same architecture as FlowUp. The first agency already runs on it. Scroll and follow an entire trip as it moves through the system.
Every quote request becomes a lead in a pipeline, with the source campaign noted. The agency's WhatsApp conversations land in an inbox inside the system, not on someone's phone.
For the same trip item, the bus for example, two or three companies quote side by side, with cost and margin in plain view. The client approves through a link with your brand, and cost, supplier and margin never even reach their browser.
Each item has its own confirmation date, because transport replies one day and the hotel the next. As soon as one confirms, the client receivable and the supplier payable are created on their own, with the commission calculated by the database itself.
You open the departure with the van or bus seats and sell seats to individual travelers. The sign-up link lets passengers fill in their own details, and you can paste the list from a WhatsApp group and turn it into records all at once.
The traveler opens a link with a QR code and sees what's confirmed, the itinerary and the meeting point. Reminders 30, 7 and 1 day before go out on their own from the agency's WhatsApp, with a different tone as the date gets closer.
Pipeline, revenue by destination, average ticket and profit per departure, with cash flow and forecast. Splitting the bus cost per passenger hides the loss from an empty bus, and here it shows up.
Invoices that declare the amount passed on to the supplier, following the national standard for the Brazilian electronic service invoice (NFS-e). The trip ends in the system the same way it started: on record.
Illustrative screen · the seat count is locked in the database, not just on screen
18 modules in the dashboard
Each agency turns on only the modules that make sense for the way it sells.
Passengers fill in their own details and join the queue, without taking a seat until the agency confirms.
Paste the group's list and several people become records, forms and seats all at once.
Cancellation rules are recorded with the acceptance of each sign-up.
The departure's boarding points show up on the sign-up link and on the voucher.
Salespeople can't reach finances or tax data. The rule lives in the database, not just on screen.
A client's first purchase with departure in less than 7 days raises an alert.
The agency's bills send an alert before they're due and count toward the month's results.
At average cost, counted in each trip's results.
Each new agency talks directly with the person who wrote the system, goes through onboarding with us at its side and tells us what's missing for the way it works.
(07) In-house product 03 · Wine & liquor store system
The register that keeps going when the internet drops.
A system for neighborhood wine, liquor and tobacco shops, designed for the counter: sell with one tap, track customer tabs without a notebook and know at the end of the night what's really left. It's already built and tested, with a complete demo store, and is now looking for its first shops.
Built and tested · 380+ automated tests
Illustrative screen · sample values
The internet goes down, the register keeps selling. When it comes back, everything uploads on its own, flagged as an offline sale.
Each customer with their own limit and a statement ready to send over WhatsApp. No notebook, and no forgetting who owes what.
Age check, cigarettes sold only in sealed packs and the minimum price per pack. The lock comes built in and the shop can't turn it off.
Whisky, energy drink and flavored ice picked on the spot, and each item comes out of the right stock.
Blind counts with the difference in reais, a list of what to restock in the fridge, slow-moving products and returnable bottle tracking.
What sold, what it cost and what's left, with the break-even point, the most profitable products and reminders for bills to pay.
Staff sell. Owner-only actions ask for the owner's PIN. And there's a training mode to learn without touching the real store.
An ALYAH dashboard shows each shop's health and what to do next, so we can reach the owner before a problem grows.
(08) In-house product 04 · Clothing store system
Inventory that calls the right customer.
A system for clothing stores and boutiques: size and color grids instead of a spreadsheet, store credit collected within the law and inventory alerting whoever was waiting for that piece. It's already built and tested, with a complete demo store, and is now looking for its first stores.
Built and tested · 380+ automated tests
Illustrative screen · sample pieces and situations
Each piece with its own size grid, labels printed right in the store and sales scanned with a barcode reader or the phone camera.
New stock comes in, the system finds who was waiting for that size and gets the message ready to send.
Installments with interest and late fees within the legal limit, overdue amounts in plain view and the option for customers to pay early with the discount calculated automatically.
The bag goes out logged piece by piece and comes back closed: what she keeps becomes a sale and what comes back returns to inventory.
When she opens the system, the owner first sees what needs attention: sizes running out, broken size runs, pieces not selling, overdue store credit and the MEI limit (the revenue cap for Brazilian micro-entrepreneurs).
Customers who've gone quiet and post-sale follow-ups become reminders at the right time, based on how each one shops.
A link with the store's pieces, and the order comes in through the customer's own WhatsApp.
Open and close the register, exchanges and exchange credit, salespeople with PINs and the month's results without a spreadsheet.
(09) Same assembly line
These aren't two unrelated projects that happen to share an owner. Each card below is the same engineering decision applied to two different businesses. These are the parts your system is built from.
Each barbershop can query only its own data, under a rule enforced in the database.
Each agency can query only its own data, under the same rule.
The barbershop talks to its clients from its own number.
The agency talks to travelers from its own number.
The client books, cancels, reschedules and leaves a review.
The client approves the quote, signs up for the trip and opens the voucher.
A completed appointment becomes revenue on its own.
A confirmed item becomes a receivable and a payable on its own.
Two bookings at the same moment can't use up the same subscription credit.
Two sales in the same minute can't take the same van seat.
(10) The core of ALYAH
For businesses that don't fit FlowUp or DeskTrip: a system for your operation, built from scratch on the same foundation that already runs both in production. We work with clients in any country, remotely. Scroll and watch the blueprint become a system.
Each client isolated in the database, team permissions locked in the database and a public link that opens with no login.
Finances that come from the work itself, and WhatsApp sent from your business's number.
Built on the same foundation that already carries FlowUp and DeskTrip in production.
After delivery, we keep running it: updates, daily backups and support from the people who wrote the code.
Step 01
Before any screen, we understand how you work today: where the schedule lives, where the cash lives, how you charge and who does what.
Step 02
What becomes a module, what becomes automation and what needs a lock in the database. The design starts from your operation, not from a list of screens.
Step 03
We build on the foundation that already runs FlowUp and DeskTrip, bring in your data, set up the public page with your brand and connect WhatsApp to your number.
Step 04
After delivery, ALYAH stays with you: we run the system, fix what comes up and listen for what's missing. Anything missing goes into the conversation, not into a form. No deadline promised here, because it depends on the size of your operation: what we guarantee is the order of the steps, and that nobody does this alone.
Tell us how you work today. We'll design the system.
(11) What happens with the dashboard closed
Plenty of people deliver a system and disappear. Here the system keeps being looked after once the sale is done, and that's not a customer-service promise: it's written in the code, running right now.
An illustration of the routines that run off screen. Not a real log.
An automated test checks that the database responds, that a real business's public page opens and that WhatsApp is up. When something fails, the alert reaches whoever is running it right away.
Reminders that go out at the right time, subscriptions that renew their cycle, deposits that expire and free up the slot, a nightly schedule summary. The owner closes the laptop and the system keeps going.
Logins, password changes, plan changes, WhatsApp connections and business deletions are recorded in an audit log built to receive events, not to be edited.
There's an internal operations panel ALYAH uses to resolve tickets when you ask for help, without you having to explain things screenshot by screenshot.
(12) A complement, not a substitute
The system is the core of ALYAH. Marketing, branding and websites go around it and are also sold separately: they work best when the operation already runs on a system, but we also serve clients who want only these. We work remotely with clients in Brazil and in other countries.
Paid traffic with surgical strategy and close follow-up. Every cent invested is tracked, optimized and reported, with the same business-management discipline we apply to the finances of our own products.
Identity, positioning and video content for businesses that need to look as good as they are. Every client who signs on gets a complimentary professional filming session with editing included, and can book more whenever they want.
Company websites and sales pages built, published and maintained by ALYAH. You send the change over WhatsApp and we update it: no template for you to fill in on your own, and no site going offline because the vendor vanished. The domain stays in your name, the page is designed for mobile first and every service or product gets its own page, ready to be found on Google.
(13) Manifesto
We don't believe in shortcuts. We believe in systems that scale, processes that hold up and books that balance at month's end.
This obsession comes from a background in business management, not just creative work. Every campaign is an investment with a measurable return, every client interaction is a process that has to be efficient, and every business is an operation that has to balance its books at the end of the month.
ALYAH was born from the conviction that technology without strategy is noise, and strategy without execution is an empty promise. We started in the beauty and aesthetics sector, doing marketing, and the natural next step was to build what was missing: the system that holds up the operation behind the storefront.
Today ALYAH is a management systems company for small and midsize businesses, and it runs what it builds. Marketing and technology are still here, around the system, for businesses whose operations are already up and running and that want to grow.
(14) Next step
Describe in two lines how you handle your schedule, cash and billing today. The conversation continues on WhatsApp, on the same number that serves our clients.
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